Marketing

Posted on September 17, 2019 by admin

Why Adding More Products Isn’t Always the Best Way to Grow

Justin Case/Getty Images Back in 2006, McDonald’s saw its growth stall. The fast-food chain decided that the problem was its limited menu, so it tried out a great many new items and ended up doubling the offerings. But sales hardly budged. Finally, in 2016, it took a new tack. It went back to basics, dropped Read More

Posted on February 9, 2017 by admin

Y Combinator now lets anyone recommend startups

After years of accepting tips from alumni, Y Combinator has decided to open up its recommendation network to everyone. The goal is to help increase the number of startups connected to YC by allowing professors, mentors, early customers and anyone else familiar with a team to submit recommendations to YC on their behalf. Kat Manalac, Read More

Posted on February 4, 2017 by admin

Conductor’s new mobile app helps businesses understand what customers are searching for

Conductor is launching a new mobile app that co-founder and CEO Seth Besmertnik described as a way to get quick access to “the voice of the customer.” The New York-based company started with a focus on search engine optimization before broadening to offer a broader range of marketing tools. Now, Besmertnik said, “The core of Read More