Business

Posted on September 17, 2019 by admin

Why CEOs Should Share Their Long-Term Plans with Investors

Fanatic Studio/Getty Images Many people have suggested moving away from quarterly earnings reporting as a way to reduce short-termism. But such a change would probably not change how resources are allocated or businesses operate. Rather than requiring less short-term information, we believe the key to combating short-termism is to encourage companies to share more information Read More

Posted on September 17, 2019 by admin

How Customers Come to Think of a Product as an Extension of Themselves

KAZUHIRO NOGI/Getty Images Businesses are constantly vying to capture the attention of potential customers. It’s not easy to do. People are inundated with different brands as they stroll through the streets, scan through their social media newsfeeds, and binge television. The average American is exposed to more than 4,000 ads every day. A simple concept Read More

Posted on August 5, 2018 by admin

The Right Way to Spend Your Innovation Budget

Walker and Walker/Getty Images Innovation is famously difficult — many projects end up losing money, frustrating employees, and going nowhere. And yet corporations and governments spend billions of dollars annually pursuing innovation. This huge spending would generate more value for businesses and societies if the innovation success rate were just a little higher. Is there a Read More

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