Business

Posted on September 17, 2019 by admin

How Customers Come to Think of a Product as an Extension of Themselves

KAZUHIRO NOGI/Getty Images Businesses are constantly vying to capture the attention of potential customers. It’s not easy to do. People are inundated with different brands as they stroll through the streets, scan through their social media newsfeeds, and binge television. The average American is exposed to more than 4,000 ads every day. A simple concept Read More

Posted on September 17, 2019 by admin

Protecting Company Culture Means Having Rules for Email

Simon McGill/Getty Images A new study out of Virginia Tech University confirms something that just about every knowledge worker already knows: Dealing with after-hours emails produces anxiety that is damaging not only to the worker, but to their family. One particularly striking finding of this study is that it’s not just the amount of time Read More

Posted on August 5, 2018 by admin

The Right Way to Spend Your Innovation Budget

Walker and Walker/Getty Images Innovation is famously difficult — many projects end up losing money, frustrating employees, and going nowhere. And yet corporations and governments spend billions of dollars annually pursuing innovation. This huge spending would generate more value for businesses and societies if the innovation success rate were just a little higher. Is there a Read More

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