How Customers Come to Think of a Product as an Extension of Themselves
KAZUHIRO NOGI/Getty Images Businesses are constantly vying to capture the attention of potential customers. It’s not easy to do. People are inundated with different brands as they stroll through the streets, scan through their social media newsfeeds, and binge television. The average American is exposed to more than 4,000 ads every day. A simple concept Read More
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